The infographic, created by Column Five Media for legal practice management software developer, MyCase, outlines some of the mistakes small business owners are making when it comes to their website. Although these mistakes can be costly, hiring a reputable web company will fix them.

small-business-website-mistakes

1. Not displaying any definitive call-to-action on your website is a mistake. (think “CALL TODAY – phone number” or SIGN UP FOR OUR FREE NEWSLETTER – sign up form”)  It is also a good idea to display a bold phone number/email address on the home page.

2. Not considering the design of the website at all is another mistake. Navigation should be simple and intuitive, visitors should not get “lost” when browsing your website and they should be able to find information quickly and easily.

3. Keeping an outdated website is another no-no. If your website content gets stale, visitors ae less likely to return. Google and other search engines frown upon stale content and so this is also going to adversely effect your search rankings.

4. Not using any kind of metrics to track your website’s progress and performance is costly. It is essential to use tools such as Google Analytics, Webmaster Tools and others to gauge where your web traffic is coming from, which keywords are being used, which pages they are most often visiting… Then it is just as important to tweak your website to improve the statistics. We offer detailed statistical analysis as part of our SEO plan.

5. Hand in hand with point #4 goes SEO. Search Engine Optimization is another essential piece of the puzzle.

6. If you have neglected to include social media links and share buttons on your website, you’re missing out on a major opportunity to spread your brand. If visitors share your website content via Twitter, Facebook, Pinterest etc. you’re instantly “viralizing” your brand as well as boosting your SEO.

7. Mobile optimization means allowing visitors to view your website clearly and intuitively no matter what kind of device they are using – smartphone, tablet etc. All of our websites are mobile responsive.

8. Our professional services take the burden off you as far as maintaining, updating and monitoring your website. Your website will always be up-to-date with the latest browsers and plug-ins. Our hosting is best-in-class with 99.99% up-time, regular back-up service and top notch security.

 

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