Google Reinforces the Mobile Revolution

One crucial aspect of digital marketing is getting found on organic searches. To that end, more and more businesses are spending a large percentage of their marketing budgets on SEO. Things in the SEO world are about to be shaken up once again. Google is sending out a loud and clear message that can be interpreted as, “We are concerned only with making web searches easier and more effective for the general public”. That is, the folks at Google want to refine their product and make it an even better tool for those that use it. Since these “users” are increasingly “mobile users”, it is obvious that Google will want to favor this demographic. On April 21st, Google’s message will be backed up in the form of the “mobile-friendly” update. This is a significant update in the algorithm that will check websites for mobile-friendliness (layouts that resize to fit the device on which they […]

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By SS2Go / April 4, 2015 / Google Algorithm, Responsive Design / No Comments

Why Your Business Needs A Responsive Website Before 2014

If you’ve ignored previous warnings and your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014. There are three exceptions to the rule; 1) you don’t depend on your website to stay in business, 2) you have no competitors, or 3) you are familiar with responsive design, you’ve already verified it’s not the right fit for you, as Linkedin has, and you have an alternative mobile strategy. If any of these three apply to you, then you’re ok, carry on. But if your company depends on its website enough that losing the business it brings to you would be a serious blow, getting a responsive website before the end of the year should be your #1 online marketing goal. [read full article]

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By SS2Go / December 20, 2013 / Responsive Design / No Comments